Visual Content Marketing Facts

By Storm Bennett CEO
December 15, 2017
5 Minutes

Visual Content Marketing

Discover why you need a better visual content marketing strategy

Content is everywhere. From viewing street signs to reading articles on the internet, content is a major part of our day-to-day lives. Anyone can start a blog and create content, but great content marketing is about creating stellar content with a purpose and strategy. This past year, we’ve seen the importance of visual content emphasized by the changes that occurred across almost every major social network. Including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers with visual content marketing.

Social Media Stats

Tweets with images received 150% more retweets than tweets without images.

On Instagram, photos showing faces get 38% more likes than photos not showing faces

Facebook posts with images see 2.3x more engagement than those without images

57% of teens use Instagram, and nearly as many as (41%) use Snapchat.

46% of marketers say photography is critical to their marketing and storytelling strategies.

34% of marketers selected visual assets as their most important content

73% of content creators plan to prioritize creating more in 2016

Have any questions about visual content marketing? Contact us today!

Storm Bennett

Storm Bennett is the founder and CEO of Killerspots Agency, a six-time Telly Award-winning creative force specializing in jingles, digital advertising, and high-performance TV and radio campaigns. With over 25 years of experience, Storm has positioned Killerspots as one of America’s top jingle producers, driving growth of 300% or more for brands in HVAC, roofing, plumbing, legal, healthcare, home services, and franchise sectors. Recognized for his on-camera presence as host of CBS affiliate Local 12’s Business Minute and Star 64 TV in Cincinnati, Storm pairs media charisma with proven marketing strategy. He’s been the face and voice of national and local campaigns for major brands like BMW, Big Boy Restaurants, Columbus Zoo, and Honey Baked Ham, and was even featured in a Super Bowl commercial. Behind the scenes, he’s also the driving force as director and executive producer of countless television ads with lasting impact. Storm’s mission is simple: build brands that stick, scale, and sell—through bold ideas, unforgettable sound, and creative built to convert.

Storm Bennett CEO

Recognized for his on-camera presence as host of CBS affiliate Local 12’s Business Minute and Star 64 TV in Cincinnati, Storm pairs media charisma with proven marketing strategy. He’s been the face and voice of national and local campaigns for major brands like BMW, Big Boy Restaurants, Columbus Zoo, and Honey Baked Ham, and was even featured in a Super Bowl commercial. Behind the scenes, he’s also the driving force as director and executive producer of countless television ads with lasting impact.

Storm’s mission is simple: build brands that stick, scale, and sell—through bold ideas, unforgettable sound, and creative built to convert.