Benefits of Using Google My Business

By Storm Bennett CEO
March 20, 2018
5 Minutes

Google My Business is a free tool that helps businesses and organizations manage their online presence on Google. It helps customers find your company’s information, such as hours, recent updates, photos, etc. Also, it allows you to respond to reviews, update information, and add posts.

Why use it?

Having a Google My Business sidebar appear after someone searches for your business makes it appear more professional. It can also improve its local rankings. Additionally, it provides viewers with quick and short information so that they don’t have to dig too deep to find what they are looking for.

Advantages

With the new Posts feature, users can create and update more information on the business sidebar. For example, posting about sales, promotions, or upcoming events is a good way to attract customers.

Recently, Google added a Q&A feature, which displays frequently asked questions to viewers right away. This makes it easier for them to decide if they are interested or not. In addition to Posts and Q&A’s, Google has created a real-time chat mode with customers and businesses. This allows for more client engagement and increases brand loyalty.

In short, Google My Business is a great way to keep your small business or organization at the forefront of peoples’ minds.

Want to find out more about best practices on Google? Ask us!

Storm Bennett

Storm Bennett is the founder and CEO of Killerspots Agency, a six-time Telly Award-winning creative force specializing in jingles, digital advertising, and high-performance TV and radio campaigns. With over 25 years of experience, Storm has positioned Killerspots as one of America’s top jingle producers, driving growth of 300% or more for brands in HVAC, roofing, plumbing, legal, healthcare, home services, and franchise sectors. Recognized for his on-camera presence as host of CBS affiliate Local 12’s Business Minute and Star 64 TV in Cincinnati, Storm pairs media charisma with proven marketing strategy. He’s been the face and voice of national and local campaigns for major brands like BMW, Big Boy Restaurants, Columbus Zoo, and Honey Baked Ham, and was even featured in a Super Bowl commercial. Behind the scenes, he’s also the driving force as director and executive producer of countless television ads with lasting impact. Storm’s mission is simple: build brands that stick, scale, and sell—through bold ideas, unforgettable sound, and creative built to convert.

Storm Bennett CEO

Recognized for his on-camera presence as host of CBS affiliate Local 12’s Business Minute and Star 64 TV in Cincinnati, Storm pairs media charisma with proven marketing strategy. He’s been the face and voice of national and local campaigns for major brands like BMW, Big Boy Restaurants, Columbus Zoo, and Honey Baked Ham, and was even featured in a Super Bowl commercial. Behind the scenes, he’s also the driving force as director and executive producer of countless television ads with lasting impact.

Storm’s mission is simple: build brands that stick, scale, and sell—through bold ideas, unforgettable sound, and creative built to convert.