Social Media Marketing Trends for 2018

By Storm Bennett CEO
February 19, 2018
5 Minutes

Social Media Marketing

Trends, like seasons, are constantly changing. Fashion trends, for example, are only popular for a few months or years at a time. The same circumstance applies to social media marketing and the digital world.

Since inventions in technology are endless, it’s important to keep up with modern trends and ideas. Below are some social media tips to help keep you up-to-date in 2018.

Video

According to Forbes, more than 80% of marketing consumers would rather watch a live video than read social media updates. The creation of live video streaming on platforms such as Instagram and Facebook allows marketers to reach people in a more modern way. Businesses can post 24-hour video “stories” to their profile, or opt to the live-stream material to their audience. Video is a useful marketing tool that catches the attention of younger audiences, as well as visual learners.

Engagement

Social media marketing is the quickest and most efficient way to reach customers. It’s important to take advantage of this by engaging with them directly. Outlets such as Twitter and Facebook make it easy to keep up with customers by responding directly to their complaints or praises. It’s commonly mistaken that gaining new followers is more important than engaging with existent customers or clients. Social media interaction with followers yields more brand loyalty and gives your business more of a personality.

Have any questions about social media? Don’t hesitate to contact us here!

Storm Bennett

Storm Bennett is the founder and CEO of Killerspots Agency, a six-time Telly Award-winning creative force specializing in jingles, digital advertising, and high-performance TV and radio campaigns. With over 25 years of experience, Storm has positioned Killerspots as one of America’s top jingle producers, driving growth of 300% or more for brands in HVAC, roofing, plumbing, legal, healthcare, home services, and franchise sectors. Recognized for his on-camera presence as host of CBS affiliate Local 12’s Business Minute and Star 64 TV in Cincinnati, Storm pairs media charisma with proven marketing strategy. He’s been the face and voice of national and local campaigns for major brands like BMW, Big Boy Restaurants, Columbus Zoo, and Honey Baked Ham, and was even featured in a Super Bowl commercial. Behind the scenes, he’s also the driving force as director and executive producer of countless television ads with lasting impact. Storm’s mission is simple: build brands that stick, scale, and sell—through bold ideas, unforgettable sound, and creative built to convert.

Storm Bennett CEO

Recognized for his on-camera presence as host of CBS affiliate Local 12’s Business Minute and Star 64 TV in Cincinnati, Storm pairs media charisma with proven marketing strategy. He’s been the face and voice of national and local campaigns for major brands like BMW, Big Boy Restaurants, Columbus Zoo, and Honey Baked Ham, and was even featured in a Super Bowl commercial. Behind the scenes, he’s also the driving force as director and executive producer of countless television ads with lasting impact.

Storm’s mission is simple: build brands that stick, scale, and sell—through bold ideas, unforgettable sound, and creative built to convert.