Why You Should Use Email Marketing and How to Do So

By Storm Bennett CEO
February 6, 2018
5 Minutes

In today’s market, email marketing is one of the most effective ways to pique the interest of consumers.

How?

Not only does email marketing build credibility and strengthen customer relationships, but it also gets them to comply with your message. Whether it be purchasing a product, attending an event, or donating to a specific cause.

A fast and efficient option for reaching consumers, email marketing is actually the most effective channel of communication with retailers, according to millennials.

So, how should you get started?

Finding the right software for your business is the first step. One reputable software system is Infusionsoft.

Infusionsoft also reviews what you write to make sure that the email doesn’t go into the spam folder. Also, the software uses a calculation to determine the best times to send out mass emails. In other words, they tell you when people are most likely to open emails and click on the links.

Overall, email marketing gives businesses the potential to increase sales, customer satisfaction, and build relationships.

With current technology is at its peak, utilizing email to market products is the best way to get people to pay attention and go to your website.

If you have any questions you can contact us here.

Storm Bennett

Storm Bennett is the founder and CEO of Killerspots Agency, a six-time Telly Award-winning creative force specializing in jingles, digital advertising, and high-performance TV and radio campaigns. With over 25 years of experience, Storm has positioned Killerspots as one of America’s top jingle producers, driving growth of 300% or more for brands in HVAC, roofing, plumbing, legal, healthcare, home services, and franchise sectors. Recognized for his on-camera presence as host of CBS affiliate Local 12’s Business Minute and Star 64 TV in Cincinnati, Storm pairs media charisma with proven marketing strategy. He’s been the face and voice of national and local campaigns for major brands like BMW, Big Boy Restaurants, Columbus Zoo, and Honey Baked Ham, and was even featured in a Super Bowl commercial. Behind the scenes, he’s also the driving force as director and executive producer of countless television ads with lasting impact. Storm’s mission is simple: build brands that stick, scale, and sell—through bold ideas, unforgettable sound, and creative built to convert.

Storm Bennett CEO

Recognized for his on-camera presence as host of CBS affiliate Local 12’s Business Minute and Star 64 TV in Cincinnati, Storm pairs media charisma with proven marketing strategy. He’s been the face and voice of national and local campaigns for major brands like BMW, Big Boy Restaurants, Columbus Zoo, and Honey Baked Ham, and was even featured in a Super Bowl commercial. Behind the scenes, he’s also the driving force as director and executive producer of countless television ads with lasting impact.

Storm’s mission is simple: build brands that stick, scale, and sell—through bold ideas, unforgettable sound, and creative built to convert.